Copywriting is one of the most effective ways to improve your business. If you don’t know anything about it, you should invest some time into learning.
I’m not saying you need to become a ‘copywriting-master’ but learning the basics can be very beneficial.
That’s what I’ve been doing lately and I can already see results. So I decided to share some of what I’ve learned with you. After all, that’s what blogging is about, right?
Here’s 3 copywriting tips for beginners
These aren’t in any particular order. I think they are all equally important for beginners to learn.
1. Don’t forget the call to action — This might be the biggest issue I see with most failing websites. Your Call to action (CTA) tells readers what to do next. Once they read your post, watch your video or listen to your audio they need YOU to tell THEM what to do next. If you don’t, then readers will leave your site (and most never return). It’s very important that you define a clear call to action.
2. Never compete on price — Offering the lowest prices for your services or products is the worst thing you can do. People associate price with quality. If you’re trying to compete by offering the lowest prices, you will lose more sales than you gain. Never compete on price (this applies to everyone, even affiliates).
3. You need a killer headline — Most people who visit your website will never read your content. However, if you create great headlines they will share it. Yep, lots of people share stuff they never read! So, although you may not convince them to read, a great headline will at least get shared. (there are countless other reasons for creating a great headline too)
Here’s 3 Copywriting Resources for You
Each of these is going to be a valuable asset in your arsenal of copywriting knowledge.
1. CopyBlogger — CopyBlogger is lead by Brian Clark and several other superior copywriters. Follow the blog posts and you’ll learn the most important stuff pretty quickly. They recently launched the Authority Forum, which I joined a few months ago. It’s full of great advice on a range of topics related to copywriting.
2. The Borron Letters — The Borron Letters are a series of letters written by copywriting legend, Gary Halbert. They were written to his son and they kinda serve as life-lessons for the aspiring copywriter. These letters will blow your mind. But don’t just read them. Download and print them so you can make notes. There’s 25 all together, and each one of them is fairly short. So to make it easy on yourself you can try reading just one a day. They’re very good though, don’t be surprised when you read three or four in a row.
3. Headline Helpers — Check out my post, 7 Headline Hacks for Lazy Bloggers. Take what you learn there to start crafting better headlines. There’s a lot of tools available for free online that can help you perfect your headlines. This one from CoSchedule is my favorite because it gives you insights, which you become a better headline writer. If you’re stuck for ideas though, this headline generator will help you. Both are handy tools to bookmark.
Learn more about copywriting at CopyBlogger’s Authority Forum. This place is a goldmine of intelligent content marketers, copywriters and genuinely helpful people. They have a 30 day risk free trial, so it’s really a no-brainer.